Data Segmentation lets you sort / segment your responses based on parameters such as response to any question in the survey, custom variables or time. To get started with Segmentation click on:

• Login »  Surveys »  Reports »  Advanced Analysis »  Grouping/Segmentation

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1. Click on the 'New Data Segment' button.
2. Name your group and select the type of Data segment.

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3. Choose the question you want to Filter/Select on
4. Then choose the one of the operators for the answer
5. Then choose the answer for the selection criteria
6. Click on Finish button to save the Data Segment

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1. Choose the question you want to Filter/Select on
2. Then choose one of the operators for the answer
3. Then choose the answer for the selection criteria
4. Click on Add Additional Criteria link, now to add another filter DO NOT CLICK THE FINISH BUTTON yet
5. Now again select another question, choose the operator and then choose the answer option. Select the AND / OR logic for the filter and click on Add Additional Criteria link
6. Similarly you can add up to 5 filters. After adding the filters now you can click the Finish button to save the Data Segment.

Multiple Criteria Joins - After adding the first filter you can specify "AND" / "OR" criteria for the next filters. For more information please see Additional References below.

Currently you can have maximum 10 Segments at a time. If you need more Segments you can delete the created ones that are not required and create new Data Segments. Deleting the Data Segments does not affect the data in any way.

NOTE: Currently you can only add upto 5 filters for a single Data Segment

You can also save the filter criteria into Data Segment for analysis of multiple Segments at the same time. For example if you have a "What is you gender?" question. You might want to create two groups : -

1. One Group where the selection criteria chooses the "Male" option
2. The Second Group where the selection criteria chooses the "Female" option

How do I make a segment "active" ? - You don't need to do anything!. Just go to the "Data Analysis" page and click on the "Question". Then Click on "Data Segmentation". The group that you just created will show up there. Please make sure that you save the group by completing the wizard.

NO! You can create the Segments anytime during your data collection. It is independent of the data-collection process.

Yes! - The TURF and Conjoint modules are integrated with the Segmentation Analysis.

This might happen if the page is cached on your browser. Please refresh the "Data Segmenation" page after you have created the segments. Make sure that you set correct operator for the segment ( Equals/ Greater than/ Less than etc.). All the matched responses are included in the segment.

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• To View the Results Question By Question Goto :
  • Login »  Surveys »  Reports »  Advanced Analysis »  Grouping/Segmentation
• To View the Segments as part of the Excel Download - Request the Excel Report :
  • Login »  Surveys »  Reports »  Advanced Analysis »  Grouping/Segmentation

Yes : Goto

• Login »  Surveys »  Reports »  Advanced Analysis »  Grouping/Segmentation

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